Entertainment and Media Production

Press Release

Indiagames to Bring Martial Arts Action

Indiagames Ltd., a leading Mobile entertainment developer, has entered into an agreement with Universal Studios Consumer Products Group to bring wireless content honoring the legacy of Bruce Lee to mobile phones.

Mumbai, India & Hollywood, CA August 4, 2004 -- Indiagames Ltd., a leading mobile entertainment developer, has entered into an agreement with Universal Studios Consumer Products Group to bring wireless content honoring the legacy of Bruce Lee to mobile phones. The wireless content for mobile phones will include Bruce Lee mobile games, wallpapers, screen-savers, ring tones, voice ringers, and alerts.

“Bruce Lee is probably the most recognized martial arts figure in the world,” said Vishal Gondal, the CEO of Indiagames Ltd. “He is a natural to be adapted to exciting, action-packed game-play and now it is time to bring this franchise to the mobile phone. Indiagames with its development and worldwide distribution strengths is best suited to get this brand to mobile phones across the world. We hope die-hard Bruce Lee fans will enjoy the mobile experience.”

“Bruce Lee is a truly global brand,” said Jeremy Laws, vice-president of Media Licensing and Strategy at Universal Studios Consumer Products Group. “His powerful visual image and spiritual philosophies combined with the feelings of excitement and heroism he invokes, have transformed him into a cultural icon, resonating with fans of all ages throughout the globe. Indiagames is an ideal partner because of its creative approach to the property and its unique ability to penetrate every major and emerging mobile content market in the world.”

IndiaGames will also offer a host of applications that impart the philosophies that have made Bruce Lee an icon who transcends the martial arts world. Fans worldwide who identify with and idolize Bruce Lee will now be able to customize their mobile devices with applications that truly celebrate his legacy.


About Bruce Lee

Bruce Lee created a legacy of excellence in martial arts filmmaking that is unmatched to this day. Born in San Francisco and raised in Hong Kong, Lee “Xiao-long” or “Little Dragon” successfully bridged the gap between East and West, making him a cultural icon throughout the globe. Tragically lost to the world at the early age of 32, Bruce Lee established himself as a permanent fixture in the galaxy of international stars.

Bruce Lee considered himself an actor by profession and a martial artist by passion. Combining physical techniques with scientific principles and encompassing an underlying philosophy, Bruce Lee created an efficient discipline of martial arts that allows for ultimate freedom of the individual.

About Universal Studios Consumer Products Group

Universal Studios Consumer Products Group (USCPG) is responsible for global licensing and retail strategies as well as building brand recognition of the extensive catalogue of NBC Universal properties.

Universal Studios Consumer Products Group is a unit of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

About Indiagames Ltd.

Indiagames Ltd. (http://www.indiagames.com) is an award winning multi-platform games company that delivers wholesome, immersive, interactive and entertaining gaming experiences. It develops for wireless, console and online gaming platforms. Indiagames is working with top game publishers, handset manufacturers, Hollywood studios and mobile operators across the world. Indiagames develops games across various wireless platforms like BREW, J2ME, and I-Mode & Symbian.

Bruce Lee and the Bruce Lee likeness are trademarks and copyrights of Concord Moon, LLP. Licensed by Universal Studios Licensing, Inc. All Rights Reserved.


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